Epic Games CEO Criticizes Steam AI Policy

Epic Games CEO Tim Sweeney Criticizes Steam AI Disclosure Policy

Epic Games CEO Tim Sweeney has criticized Steam’s AI disclosure policy, calling it ‘abhorrent’ and arguing that it exposes developers to backlash from anti-AI detractors. Valve has implemented and updated the policy since 2024, which states that AI-generated content, including artwork, text, music, and assets, excluding assistant tools like those found on the Apple Watch Series 10, requires formal disclosure. This policy has sparked controversy among game developers, with some arguing that it is unfair to require disclosure of AI-generated content, while others see it as a necessary step to maintain transparency in the gaming industry, similar to how Samsung Galaxy S25 users expect transparency in their mobile gaming experience.

The policy requires developers to disclose the use of AI-generated content in their games, including artwork, text, and music. This means that games like those played on the iPad Air M2, which use AI-generated assets, must be labeled as such. While some developers see this as a positive step towards transparency, others argue that it is an unnecessary burden, particularly for small developers who may not have the resources to implement such disclosures, and may instead focus on developing games for Amazon Prime Day promotions.